Go to Market Master Class
From Branding to Scale
Overview:
This masterclass is best for young professionals, brand managers, pivoting brands, brands preparing for launch, aspiring entrepreneurs, tech startups, FMCG/Manufacturing Managers and head of business development or sales.
Speaker: Ma.Leonelle Sandoval - CEO EveGrocer
7 years retail management fashion - 3 mall branches
14 years manufacturing import/export - from P1000 to P55M GMV
2 years e-commerce - from 1 product to 6M GMV
Recognitions:
National Champion Entrepreneurship World Cup 2020 - EWC100
2nd Place - International Trade Council - Go Global Awards 2021
Recipient UNIDO Italy Investment Opportunity 2020
PART 1
Introduction
Business analysis of my 6 ventures, why I closed 4 of them
Ideation
Product Development
Branding
Costing
Tam Sam Som
Business Models B2B vs B2C
Low cost smoke testing
Product Market Fit
Pilot
Impact
PART 2
Preparing for challenges
Metrics
Customer Analysis – lifetime value
Competitor Analysis – SWOT, Porters 5 forces
When and how to pivot
Cutting cost on substitution risks
Marginal utility cost
Fundraising, Debt vs Equity
Marketing – customer acquisition cost
Conventional vs Guerilla Marketing
Subliminal Marketing
Grand Launch vs Multiple launch
When and how to Scale
How to leverage in Web 3.0,
